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Shibuya Rex will be releasing “Habanero Miso Ramen” (manufacturer: Kawakyo), which was created in collaboration with “Kawakyo’s Kitakata Ramen,” “Japan’s Hottest Village Hirata Village,” and “Keppatte Tohoku,” on Saturday, March 2nd. Sales started from.
About “Habanero Miso Ramen”
“Habanero Miso Ramen” includes 10 bags of 100% habanero powder produced in Hirata Village (0.2 g per bag), 2 servings each of miso soup and noodles, and an explanation of the amount of habanero recommended by each Tohoku member. The seat is definitely a product that comes in a special Tohoku specification package.
en eating, everyone uses habanero powder to suit their taste, from those who like spicy food to those who don’t, so that people who pick up the product can enjoy it and enjoy it with the level of spiciness that suits them. It is a product that can be used.
Commemorative event held! Also check YouTube
To commemorate the release of this “Habanero Miso Ramen”, an event was held on March 2nd (Saturday) at “Roadside Station Hirata” in Hirata Village, which is also the production area of Habanero.
New song “Gekikara fe” performed
On the day of the event, members from Tohoku who were involved in product development and package design also appeared. In addition to enlivening the event with a number of songs, including the new song “Geki Spicy Ife” created through this collaboration project, they also had a great time interacting directly with the attendees during the latter half of the event.
Currently, the official Keppatte Tohoku YouTube channel is showing the process from product development to package design, as well as a number of music videos, including the new song “Gekikara Ife”.
Thoughts put into the product
The reason behind the collaboration with Tohoku for the release of “Habanero Miso Ramen” was Shibuya Rex’s desire to “introduce better products from Tohoku to people all over the country, and even the world.” That’s what it means.
Meanwhile, I got to know more about Tohoku and came into contact with members who share the same desire to support Tohoku, which led me to launch this project.
Habanero from Hirata Village and Kitakata Ramen from Kawakyo are both wonderful specialties that represent Fukushima Prefecture.
Through this product that allows you to enjoy both of these things at the same time, we will spread the charm of Hirata Village to the whole country. Furthermore, in the future, we will not only distribute Tohoku’s famous products and specialty products as a wholesaler, but also plan, develop, and promote them, promoting the charms and special products of each region and promoting them nationwide and around the world. We believe that this is the first step in continuing to take on challenges, while valuing the frontier spirit of “challenging anything” with the hope that it will be delivered to the world.
not try the “Habanero Miso Ramen,” which allows you to adjust the level of spiciness to your liking.
Keppatte Tohoku YouTube:
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