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Nippon Nosan Kogyo Co., Ltd. (Headquarters: Yokohama City, Kanagawa Prefecture, Representative Director: Tsuyoshi Koyama) will release “Miso Soup with Kakitama” as a freeze-dried soup series of Japan’s first ** branded egg “Iodo Egg Hikari” in 2024. It went on sale nationwide from March 1st.
New product “Miso soup with kakitama”
Made with 100% Japan’s first** branded egg “Iodized Egg/Hikari”
■A “specialty” dish that takes advantage of the taste of the ingredients
“Iodized Eggs/Hikari” are eggs laid by chickens who have eaten “special feed” containing seaweed powder and white fish meal. Since its release in 1976, it has been loved by many people over the years and has grown as a premium egg. Following the long-selling product “Iodized Egg/Hikari Fluffy Egg Soup”, miso soup that can be enjoyed on a daily basis will be added to the lineup.
■Using 100% Japan’s first** branded egg “Iodine Egg/Hikari”!
Our focus was on bringing out the deliciousness of the ingredients. In addition to the “Iodized egg and light” crackling, we used plenty of spinach and green onion ingredients. We have created a satisfying dish that brings out the richness that is the most distinctive feature of “Iodized Eggs/Hikari” while allowing you to enjoy the umami and texture of vegetables.
■We want to meet the growing demand for “time saving x authentic taste”
In recent years, there has been an increasing demand for people who are conscious of the amount of time they spend on meals and cooking, but who do not want to compromise on deliciousness. This product is made using a freeze-drying method to tightly lock in the richness of the iodine eggs and light and the umami of the vegetables. You can easily enjoy authentic miso soup just by pouring hot water. It’s perfect for breakfast or lunch, as well as during breaks at the office, or when you want to take a break.
※※ Japan’s first: Research on hit products (Yoshinobu Akiba, Tadao Takema, “The Secret of Naming Hit Products”, Kodansha, December 2000)
* 3.5 times richer: Comparison with regular eggs (according to research by Ajiko Strategic Research Institute)
■Product overview
●Miso soup with kakitama (1 serving)
Contents: 8.9g
Suggested retail price: 127 yen/meal (tax included)
Miso soup with kakitama (1 serving)
●Miso soup with kakitama (5 servings)
Contents: 8.9g x 5 servings
Suggested retail price: 637 yen/meal (tax included)
Miso soup with kakitama (5 servings)
Authentic miso soup that you can easily make by just adding hot water
★3.5 times richer* Tamago-Iodine Tamago-Hikari’s “Miso Soup with Kakitama” can be purchased at the online shop.
[Campaign scheduled to be held at X]
To commemorate the release of Tamago Iodine Tamago Hikari’s “Miso Soup with Kakitama”, which is 3.5 times richer*, we will be holding a giveaway campaign on X (formerly Twitter).
Campaign name: “#New release! Miso soup gift campaign”
Application period: March 2, 2024 (Sat) to March 10, 2024 (Sun) 23:59
How to apply: (1) Follow the iodine egg/light X account (@yodoran1976)
(2) Repost or quote repost the relevant post
Prize: 12 servings of miso soup with kakitama + 1 bottle of mayonnaise for 140 people
【company overview】
Company name: Nihon Nosan Kogyo Co., Ltd.
Head office location: 2-2-1 Minato Mirai, Nishi-ku, Yokohama
Yokohama Landmark Tower 46th floor
Business details: Since starting the livestock feed business in 1931, the Northun Group has
The egg business, which is represented by “Iodized Eggs/Hikari,” and the marine feed business.
The company operates a variety of businesses including horse feed and pet food.
Established: August 6, 1931
HP：
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