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Hokkaido Broadcasting Co., Ltd. (Headquarters: Sapporo City, Hokkaido, President and CEO: Naoki Katsuta) follows Sapporo’s famous ramen shop “MEN-EIJI” as it develops a nostalgic yet new “NEO orthodox Sapporo miso ramen.” , a special program “EZO Mendama” will be broadcast on January 27th. The Reiwa version was born there! Orthodox Sapporo miso ramen, “Sapporo Miso Classic” will be sold for a limited time at the “HBC Shop” operated by the company! You can purchase from January 27th from the sales page here.
[Traditional orthodox Sapporo miso ramen disappearing]
“Sapporo Miso Ramen” was born shortly after the war. Around the 1950s, there were many ramen shops in Sapporo. In the Heisei era, Tokyo-style ramen also entered the market, and it is said that there are currently over 1,000 ramen restaurants in Sapporo. However, while styles of ramen have diversified, the traditional orthodox Sapporo miso ramen with yellow medium-thick curly noodles, a mellow and rich miso-flavored soup, and stir-fried vegetables such as bean sprouts has become popular. The number of stores that offer these products is decreasing…
[Sapporo’s famous ramen shop “MEN-EIJI”]
“MEN-EIJI” is popular for its unique and creative ramen. This is a famous restaurant in Sapporo that has won many awards, including the Michelin Guide Hokkaido Bib Gourmand. We offer homemade noodles using a large amount of Hokkaido wheat, and dishes made with Hokkaido ingredients. “If things continue like this, traditional Sapporo miso ramen will disappear,” says the owner, Jun Furukawa. We stood up to face the threat of the survival of traditional Sapporo miso ramen. “Miso ramen from back in the day that can only be made in this day and age!” Mr. Furukawa, who is a driving force behind Sapporo’s ramen culture, is creating a new type of Sapporo miso ramen that he infuses with his own sensibilities while preserving the traditional manufacturing method and taste. Developed in!
[HBC shop limited sale! “Sapporo Miso Classic”]
en you think of Sapporo miso ramen, you think of curly yellow noodles, but the noodles that are usually used at MEN-EIJI are slightly white in color and almost straight, with the flavor of Hokkaido wheat, strong chewiness, and smoothness. at was the idea Mr. Furukawa tried to make the slightly white noodles yellow, which is typical of Sapporo ramen? Furthermore, using a homemade noodle making machine, the thickness and curliness are adjusted specifically for “Sapporo Miso Classic.” We have created noodles that are old-fashioned but utilize modern techniques.
Miso is the lifeblood of Sapporo miso ramen. After researching many types of miso, Mr. Furukawa visited the workshop that produces the Hokkaido-produced miso that most interested him. After testing out the taste of miso made using traditional methods using only soybeans, koji, and salt, they decided to use it in their new Sapporo miso ramen. How do you create Furukawa-style ramen using this traditional miso?
The soup retains the traditional taste of miso ramen, but by using certain seasonings that are not normally used in ramen, it has a nostalgic yet new flavor.
[The appearance will be revealed on the TV broadcast on January 27th! ]
“Sapporo Miso Classic” developed by “MEN-EIJI”, which is full of outstanding originality and brings together many other specialties, will be broadcast on terrestrial TV “EZO Noodles” in the Hokkaido area from 4:30 p.m. on Saturday, January 27th. The whole story is revealed in “Tamai”! Furthermore, limited sales will begin at the “HBC Shop” at the same time as the program starts! You can purchase special ramen from all over the country. (“EZO Mendama” can be viewed on TVer after the terrestrial broadcast ends.)
[Sales start from 16:30 on Saturday, January 27th! Available only at “HBC Shop”]
HBC Shop is an online shopping site that sells Hokkaido’s excellent food and alcohol, which is known only because it is a local TV station. Many people from all over the country visit every day. We deliver delicious Hokkaido food to all over the country.
Only HBC Shop can order “Sapporo Miso Classic” from anywhere in the country! Both noodles and soup are delivered frozen, so you can enjoy the full flavor of the restaurant anytime at home. Even if you are worried about how to make it, don’t worry! We also include cooking instructions with the product, so you can enjoy the freshly made taste! Please check the HBC shop for details.
【Product Summary】
●“Sapporo Miso Classic” Comes with soup, noodles, frying oil, and dried basil
All prices include tax (excluding shipping)
・2-meal set 2,000 yen ・3-meal set 2,800 yen ・5-meal set 4,500 yen
Limited to the first 200 sets! !
The “5-meal set” comes with a special topping “MEN-EIJI homemade sea urchin butter (5 servings)”!
●Shipping fee: Hokkaido 1,350 yen / Tohoku – Chugoku/Shikoku region 1,800 yen / Kyushu region/Okinawa prefecture 2,300 yen
●Sales start: Saturday, January 27th from 16:30
[Hokkaido Broadcasting Official Internet Shopping Site “HBC Shop”]
Site URL:
Inquiry email address: hbc-shop@hbc.co.jp
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