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Updated December 07, 2023 21:04
Fermentation town is on sale at convenience stores!
“Miso Ramen,” a collaboration between “7-Eleven Japan” and businesses in Joetsu City, will be sold in the Hokuriku region, including Niigata Prefecture, from the 13th of next week.
This is the miso ramen that will be sold.
The soup is made with white miso from Sugita Miso Brewery in Joetsu City. And sake lees from Maruyama Sake Brewery is used.
I supervised Joetsu Aimenkai, which is made at a ramen shop in the city.
Chairman of Joetsu Aimenkai Futsuyuki Tsukioka
“There are many sake brewing companies, so you can get delicious sake lees. There are many restaurants in Joetsu that also have delicious miso. I want people to know that Joetsu has delicious ramen.”
On the 7th (Thursday), business operators in the city who were involved in the 7-Eleven Japan collaboration visited Mayor Nakagawa to sample the completed products.
Sugita Miso Representative Director Takako Sugita
“We want you to enjoy the Joetsu-esque deliciousness of ramen packed with the goodness of Joetsu’s famous sake lees and miso.”
Maruyama Sake Brewery Sanzaemon Maruyama Representative Director and President
“It’s a fermentation town, but there aren’t many opportunities to experience it.Through ramen, you can experience the goodness of Joetsu’s sake lees and how well they go well with fermented foods such as miso.I’m grateful that you can experience sake lees and miso in a familiar form through ramen.”
“7-Eleven Japan” has been selling products in collaboration with local regions, and this time Joetsu was selected as one of the products for the Ramen Fair.
Minoru Hayashi, 7-Eleven Japan Product Headquarters
“Since you can enjoy Joetsu’s high-quality raw materials and products at a nearby 7-Eleven, we are able to create all Joetsu products.ile verifying this initiative, we would like to move forward with initiatives that will lead to the revitalization of the region, not just a collaboration.”
The ramen will go on sale from the 13th next week at 767 7-Eleven stores in four prefectures in the Hokuriku region, including Niigata Prefecture.
The price is 604 yen including tax. Miso ramen will be sold based on the regional revitalization comprehensive partnership agreement signed by Joetsu City and 7-Eleven Japan.
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